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HBU-UClan project

  • Writer: Aakarsh singhal
    Aakarsh singhal
  • Jul 6, 2017
  • 1 min read

While we were in China the main purpose of visit was a collaborative project between Hebei University, Baoding and University of Central Lancashire, Preston.

This project was about a very famous Chinese phone brand ONE PLUS about how we can promote it in a better and efficient way in China. Although it is Chinese brand but its famous worldwide except in China due to lack of physical stores and shops to buy these phones from.

So the criteria was to work over the project for a week and come up with different innovative ideas possible in China to evolve this brand.

Few shots during busy week.

Very first day. Warming up with different possibilities.

Finalizing with two or three options to start working on.

Work mode...

Producing the ideas into realistic mode.

Using the logo in Animation to depict the fast charge feature of the phone.

Using Chinese traditional architecture to attract more of this kind and introducing them to the brand.

Good bye meal.

Although it was not really into my project or to the topic I was working on but what It helped me a lot in my later production stage like animation and photoshop. As we were working on teams with advertising and animation in that project so I learnt a lot about the software they use and other resources needed for the animation and all which really came in handy when I was trying to use the software to make it work for my project.

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